Ecospiral History

Energy Mad was formed in 2004 by Tom Mackenzie and Chris Mardon with the aim of getting five energy saving Ecobulbs^® into 50% of homes in New Zealand and "save all the electricity used by Christchurch homes!".

Teaming up with Line Trust South Canterbury and Foodstuffs supermarket stores, Energy Mad implemented the world leading South Canterbury "Ecobulb^® project" in late 2004. In six weeks, 66% of South Canterbury homes each brought five or more Ecobulb^® lamps.

Since then, Energy Mad has implemented 35 Ecobulb^® projects throughout New Zealand, with Ecobulbs^® installed in 57% of New Zealand homes. These projects involved the Electricity Commission, power and consumer trusts, the largest electricity retail and distribution companies in New Zealand, Foodstuffs (the largest supermarket chain in New Zealand) and Shell New Zealand.

Energy Mad was New Zealand's fastest growing company in 2007 with 2,746% growth.

More recently, Energy Mad has grown internationally with increasingly large Ecobulb^® projects and sales in countries that include Australia, the United States, Germany, Spain and Ireland.